Four questions for Tomoko Ogura

Tomoko Ogura, Fashion Director - Barneys New York CO-OP Fred R. Conrad / The New York Times

NY Times, Thursday Styles

July 28, 2010

Four questions for Tomoko Ogura, women’s fashion director, Barneys New York Co-op,Barneys.com.

By MARY BILLARD

What’s your best-selling item right now?

A.L.C. dresses, in particular the navy and white striped jersey T-shirt dress ($295) and the tie-front dress in steel blue stripe ($295). Andrea Lieberman has nailed the stylish yet comfortable dress. She uses beautiful Japanese and Italian fabrics that are luscious to the touch.

What’s coming up next?

We’re introducing the Carven line for fall 2010, a beautifully designed collection from Guillaume Henry, formerly of Givenchy. There is a very sophisticated yet youthful sensibility to the collection. The prices range from $400 to $2,500.

What’s the one thing that sells, season after season?

Stripes. We blew through a T by Alexander Wang long-sleeve navy and white stripe T-shirt ($118) this spring. Everyone loved our Lemlem striped tunics ($225) that are made from natural cotton and hand-woven by traditional weavers in Ethiopia. It is a misconception stripes only work on certain body types.

What’s the one staple of your wardrobe that you always come back to?

Scarves are both functional and a great accessory that can add dimension and texture to your look. Sarah Swash and Toshio Yamanaka are true artists, and for fall my favorite is a Snakes & Ladders silk scarf ($410) inspired by the Chutes & Ladders board game. Inoue Brothers scarves are handmade in Bolivia by a network of traditional Bolivian knitters ($495) and are good for cold winter months. Salvor Projects comes up with incredible prints that are made and printed in New York that are good for spring (Zebra Stripe, $225).

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